Building a brand is always the toughest thing to do and it requires a lot of research, work and time. The most common element which defines a brand is the logo, which usually contains a symbol and text. Therefore, the process of designing a proper logo to fit the business principles and vision is mandatory.

Next, I`m presenting you a series of typefaces used by brands which made history. Among all, they`re free fonts to download and many of them free for non-commercial use, taking into account that these brands are globally recognized. In any case, make sure you add them to your desig toolkit. You never know when they`ll come in handy!